In this episode of "A Pane In The Glass Podcast" we hear the words of sports journalist, Steve Simmons, who in 1998 penned an article which is the title of this episode. At the time of writing, Mr. Simmons was a youth ice hockey coach and in a playoff game and at a critical juncture in the contest, one of his players tugged at his jacket and made a statement that changed the way he saw youth sports to this day. It's 2023. His words still ring true, words those of us who are involved with young athletes must never forget! Enjoy, "I Hope They Didn't Bring Apple Juice"!